Flex Butt Takes Fitness World By Storm

The Flex Butt (pictured above) has an adjustable band, which will fit around the fattest butts as well as the skinniest butts in town.

Fit Bits are becoming a common accessory among many health conscious people looking to keep track of every breath, flex, pulse and step. But for some, Fit Bit is neither the right fit nor the right bit.

Introducing Flex Butt, a Fit Bit style strap which measures many of the similar health indicators a Fit Bit would but with one soft, round, sometimes clenched, exception. Flex Butt incorporates butt flexes, with the company claiming that butt flexing burns more calories per square inch of body than running.

Flex Butt claims that we use our butts more than we think. Whether we’re sitting, walking, bending over or doing actual butt flexes (which the company claims is the best form of exercise one can do) we are always using our butts.

Flex Butt technology uses advanced sensors and a custom designed algorithm to take into account the work done by our butts which goes unaccounted for by other devices.

According to a spokesperson from Flex Butt:

“If you take into account how much work the butt does, you’ll find that you can actually count all that as part of workout.”

The Flex Butt has spawned a mini craze amongst fitness fanatics, with several gyms offering butt flexing classes and even some personal trainers implementing butt-only workouts.

A diagram on Flex Butt's website shows the complexity of the butt and how much really is unaccounted for:

Despite the company’s claims, however, the Australian Institute of Sport has warned consumers not to put too much value on butt flexing and other butt workouts. A spokesman for the AIS stated:

“Butts are important, we all have butts. Butts are also funny… but butt flexing is no substitute for a robust exercise regimen.”

When asked about their thoughts on this, the Flex Butt spokesperson stated:

“A Flex Butt would take into account butt movements during activities such as playing video games. But our algorithm would remind the user to mix up their butt exercise regime and not just sit on their ass all day.”