Instagram Re-Branding Came After Employees Were Bullied During Speed Dating With Snapchat Staff
Instagram is still considered one of the cool social media platforms. Whether you’re a comedian, food blogger, narcissist or “edgy-brand”, using Instagram is simple and effective.
This morning the world woke up to discover a new Instagram… with a new logo, and a new aesthetic. The reactions online were mixed, many seemed to hate it while others described it as very bright. But regardless of what you think, here at Comedy Central Technophobe, we’ve discovered the real reason behind this re-branding…
In a teleconference with Instagram co-founder and CEO Kevin Systrom, we found out that the re-branding came after staff from Snapchat bullied Instagram employees during a tech-focused speed dating night.
“Some of our staff, including our lead designers, went to this speed dating session. We enjoyed ourselves and got to meet lots of new people. But a lot of the folks were from Snapchat and kept making fun of how were owned by Facebook. They kept telling us we were old and had no charm. How we were trying to keep up with the cool kids by introducing 60 second video…”
Mr Systrom said by the end of the night his staff had lost all faith and morale in Instagram and the platform. For a start, none of them got any matches and as a bunch of Snapchat staff went off into the night with some babes from Google, the Instagram cohort left empty handed unsure and insecure.
That night, the company stayed up until the early morning thinking of ways to re-sexify* the brand. At 7am, bleary eyed and still alone… the designers launched a new update, which has now seen Instagram become the well meaning 39 year old at the party in skinny jeans which are a little too tight.
*Here at Comedy Central Technophobe, we feel this is definitely a word.
Speaking of Snapchat, check out this episode from the Comedy Central Snapchat series Hot Takes:
Win Tickets To Jim Jefferies' Aussie Tour PLUS Meet The Man Himself!
Attention die-hard Jim Jefferies fans: Here's how you can meet old mate...
Check Out The Star-Spangled Stand-Up Tour Coming to Sydney and Melbourne!
Want 2 for 1 tickets to some of America’s freshest talent touring Oz?
Win A Comedy Central Snack Box To Celebrate 420!
To celebrate the 20th of April, we’ve created a snack box like no other.
Yippee Ki-Roast, Mother F@$%ers! Bruce Willis Is Comedy Central's Next Roastee!
“This ain’t the first time I’ll be tied to a chair and held hostage by a group of humorless assholes for a couple hours,” - B. Willis.
Celebrate Pi Day By Winning Tickets To Jonathan Pie's Live Show!
It's a day to celebrate pi, eat lots of pie, and win tickets to Jonathan Pie! You're welcome.
Tell Us Your Most Extreme Fast Food Combo & Win Tickets To Jim Gaffigan's Live Stand Up Show!
What's the craziest junk food combination you can think of? Get creative and you could win a double pass to his latest show!
Comedy Central is Bringing Back the Ultimate Comedy Festival: Clusterfest
The three day festival of comedy, music, installations that is the ultimate Clusterfu-fest...
12 Questions With Guy Williams
NZ Comedian Guy Williams loves (and hates) being interviewed... here are some more thoughts from him on that very topic.
12 Questions With Rose Matafeo
Ahead of our festival in NZ, we asked Rose Matafeo some questions about comedy, comedy and comedy...
11 Questions with Guy Montgomery
Curious about the life of a comedian? Here are 11 questions we asked to get some insights ahead of our festival across NZ!
Guess Jimmy Carr’s One Liners and Win Tickets to his Live Stand Up Show!
How well do you know Jimmy Carr’s comedy? Find out and you could win a double pass to his latest show!
NZ is Getting A Summer Comedy Festival...
Hold on to your jaws… Comedy Central is presenting a comedy festival In New Zealand across four big nights.